§ The business

What Leading does

Leading Group Limited across its operating units.

Everything on this page is Leading’s own description of itself.

Insurance Brokerage Services

Through a technology-empowered digital and intelligent service platform, Leading markets insurance products for different scenarios to end customers. Leading facilitates the sale of P&C insurance products, namely, auto insurance, liability insurance and other P&C insurance products, as well as L&H insurance products including health insurance, accident insurance and life insurance offered by its insurance company partners to end customers.

Insurance Brokerage Services in the Form F-4/A

Scenario-based, intelligent and big-data insurance: a mosaic of technology imagery from the company's own site

60insurance companies

Integrated Marketing Services

Leading provides services to insurance company partners including marketing solutions and conducting marketing activities for acquisition and retention of policyholders. Leading develops relationships with its insurance company partners through its integrated marketing services, which further brings more business opportunities for its insurance brokerage services.

Integrated Marketing Services in the Form F-4/A

Channel Partnerships

Leading's B2B business model featuring "technology + solutions + operation" enables upstream and downstream industry participants to increase revenue, reduce costs and increase efficiency.

Channel Partnerships in the Form F-4/A

Generated illustration for Channel Partnerships. It is not a real Leading Group site, asset or employee.

75third-party sales channels

Nationwide Branch Network

Leading's direct sales network, as its Form F-4/A describes it, consists of Dingli, the holder of an insurance intermediary license, and its seven branches, located in Beijing, Shanghai, Shandong, Shanxi, Anhui, Guizhou, and Guangdong. Leading plans to establish new branches in other provinces and municipalities.

Nationwide Branch Network in the Form F-4/A

Technology and Research & Development

Leading is committed to delivering best practice technology in the insurance services segment. Research and development is the foundation to drive efficiencies in all areas of Leading's business, and has been the backbone of Leading's core business functions including business application, basis services, model algorithm, data platform, infrastructure and production tools.

Technology and Research & Development in the Form F-4/A

Generated illustration for Technology and Research & Development. It is not a real Leading Group site, asset or employee.
The business